Consumer Beat
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Trade-In Subsidies Get a National Standard: Read the Ledger First
Seven departments just standardized the consumer trade-in subsidy scheme, and digital devices joined the pool for the first time. The caps and the cash-flow rhythm…
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Cash First, Jobs Second: The Evolution of Fertility Support in One Province
Jiangxi province reports 2.1 million child-allowance payments across 2025–2026, and this year adds 3,000 ‘child-friendly jobs’ with a 400-yuan subsidy per position. The math has…
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Retail Growth Hides in the Channels People Can Use
A practical, evidence-led examination of consumer demand and service delivery, focused on coordination, access, timing and the operating measures that turn a visible trend into…
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The Consumer Has Changed — and the Old Playbook Is Done
Consumers trust differently, choose differently and punish differently than a generation ago. The brands still using the old playbook are finding out the hard way.